What is Google Ads?
Google Ads is Google’s paid advertising platform where businesses can show ads on:
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Google Search (top results when people search)
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YouTube
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Google Display Network (websites + apps)
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Gmail
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Google Maps
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Shopping ads (for eCommerce)
You only pay when someone takes action like clicking your ad (Pay Per Click / PPC).
Why Google Ads is Powerful for Businesses
Google Ads works because it targets people who already have intent.
Example:
If someone searches “best digital marketing agency near me”, they are already looking to hire.
That’s why Google Ads gives you:
Instant traffic
Highly targeted leads
Full control over budget
Measurable results
Faster conversions compared to social media
How Google Ads Works (Simple Explanation)
Google Ads runs on an auction system, but it’s not just about who pays the most.
Google decides which ad to show based on:
1) Your Bid
How much you’re willing to pay per click.
2) Quality Score
Google checks if your ad is helpful and relevant.
3) Ad Rank
Ad Rank = Bid × Quality Score
So even if your competitor bids higher, you can win with better ad quality and landing page experience.
Types of Google Ads Campaigns
1) Search Ads (Best for Leads)
Text ads shown on Google Search results.
Best for: services, local businesses, high-intent keywords
Example: “plumber near me”, “buy iPhone 15”, “SEO agency Jaipur”
2) Display Ads (Best for Brand Awareness)
Banner ads shown on websites and apps.
Best for: awareness, remarketing, reach campaigns
3) YouTube Ads (Best for Attention + Branding)
Video ads shown before or during YouTube videos.
Best for: brand building, product demos, storytelling
4) Shopping Ads (Best for eCommerce)
Product ads with image, price, and store name.
Best for: online stores, product selling
5) Performance Max (All-in-One Campaign)
Runs across Search, YouTube, Display, Gmail, and Discover.
Best for: eCommerce + lead generation with automation