EMAIL MARKETING

What is Email Marketing?

Email marketing is a digital marketing strategy where businesses send emails to their audience to:

It’s not just about sending random messages. Good email marketing is about sending the right message to the right person at the right time.

Many people think email is “old,” but the truth is—email marketing is more effective than most marketing channels.

On Instagram or YouTube, your reach depends on algorithms. But with email, you can directly reach your subscribers anytime.

Email marketing is low cost and gives high returns. Even a small business can generate good sales using email campaigns.

When people receive useful emails from you regularly, they start trusting your brand. Trust = sales.

Not everyone buys on Day 1. Emails help you stay in touch and convert leads slowly.

Here are the most common types of email campaigns businesses use:

Sent when someone subscribes to your list. It’s your first impression—make it strong.

Used for sales, discounts, new launches, or limited-time offers.

Weekly or monthly updates with valuable content, tips, or business news.

If someone adds a product to cart but doesn’t buy, this email brings them back.

Sent to inactive subscribers to bring them back with an offer or message.

Email marketing supports your business in multiple ways:

Every email can bring people back to your website again and again.

Emails help you convert leads into paying customers.

You can easily sell again to existing customers using email.

When people see your name regularly, they remember your brand.